Marketing and Communications Coordinator

Overview:

A V Gauge & Fixture Inc. is a global leader in designing, manufacturing and certifying checking fixtures for the automotive and non-automotive industries. We offer above industry average benefits, competitive wages, innovative equipment, state-of-the-art facility and a clean, professional work environment.

AV Gauge Automation custom designs and builds automated equipment using the latest techniques and the most current engineering software.  We focus on meeting and surpassing our customer’s requirements for productivity, maintenance and safety as well as the overall performance of the equipment by utilizing the latest in the industry products and solutions.

Summary:

The incumbent will research, develop and execute a marketing strategy and advertising plan to maintain a strong and consistent Company brand through a wide range of online and offline channels.

Terms:

Permanent, Full time

Qualification requirements & competencies:

• A flexible and versatile marketer able to turn creative ideas into effective advertising projects
• A university degree or college diploma in business marketing, public relations, communications or journalism
• A minimum 1-3 years of previous experience in a marketing role.
• Proven experience in identifying target audiences and devising engaging marketing campaigns
• Strong computer skills: MS365 Suite, Social Media, Graphic Design
• Up-to-date with the latest trends and best practices in online marketing and data measurement
• Microsoft CRM experience is an asset
• Prior experience in Sales is an asset
• Experience working with manufacturing companies is an asset
• Excellent interpersonal, communication and presentation skills
• Ability to maintain confidentiality and discretion in all matters
• Multitasking while maintaining attention to details

Responsibilities:

Marketing and Advertising:
• Assess characteristics of the product and services and advise on the advertising needs
• Conduct market research studies and analyze findings
• Develop appropriate marketing plans and strategies
• Research and prepare materials for print and electronic media
• Produce engaging content for Company’s website and LinkedIn blog that attracts target groups
• Conduct feedback and opinion surveys to identify concerns and interests of the key customer groups

Communications and Public Relations:

• Develop and implement communication strategies designed to inform customers, employees and general public of initiatives and policies of the business
• Prepare and deliver informational materials to increase awareness about company’s products and services
• Initiate and maintain media relations, build strategic relationships and partner with key industry players
• Prepare press releases and presentations
• Manage organization’s online presence and publicize Company’s activities and events using Social Media, Website management, and Mobile applications

To apply:

Please forward your resume to hr@avgauge.com.  We thank all applicants, however, only those selected for interview will be notified.
     If you require this document in an alternative format, please send your request to hr@avgauge.com.